Welcome to
Obaking Global
Luxury, beauty, and lifestyle — reimagined for the modern world.
orders fulfilled across 5 countries
About Obaking Global
Confident Living,
Culturally Inspired
Obaking Global is an eCommerce company committed to transforming how people experience beauty, fashion, and personal luxury. It is redefining product accessibility and consumer experiences across Africa.
Founded in Nigeria and headquartered in Lagos, Obaking Global is the parent brand of high-growth lifestyle labels such as Watchexpress and Mona—two powerful platforms reshaping access to curated luxury and culturally intelligent wellness for underserved and growing consumer markets.
premium watches sold via Watchexpress in 2024
stars rating Consistently across both platforms
OUR MISSION
To empower global consumers through world-class eCommerce experiences, culturally intelligent product brands, and lifestyle solutions delivered with precision, care, and integrity.
OUR VISION
To become the world’s most beloved lifestyle eCommerce group—combining innovation, cultural pride, and product excellence to reshape how people shop, live, and express identity globally.
WHAT MAKES US DIFFERENT
More than products — we’re a movement.
Cultural Intelligence
We design with deep cultural understanding — style, values, and identity matter.
Tech-Driven Convenience
We deliver fast, seamless shopping through mobile-first, modern tech.
Inclusive Global Vision
African at heart, global in reach — we build for a borderless, connected world.
Authentic Storytelling
Every brand we build tells a powerful story of confidence and self-expression.
unique customers served worldwide
GLOBAL PRESENCE
Obaking Global is proudly rooted in Africa, with an expanding international presence. We’ve built a strong logistics and customer network across the continent — and now, we’re crossing borders. We’re entering the U.S. market to serve the African diaspora and a global audience seeking culturally intelligent, high-performing lifestyle brands.
THE BRANDS
Elevated Lifestyle, Authentically Yours
Watchexpress
Timeless Style. Personalized Luxury.
Watchexpress is Obaking Global’s premier platform for collectors, professionals, and style enthusiasts. From luxury classics to niche independents, we curate expressive and aspirational timepieces—making world-class watches accessible to Africans through trusted sourcing and powerful storytelling.
Mona
Beauty That Speaks Your Truth.
Mona is our fast-growing beauty and skincare brand made for all skin tones, textures, and journeys. Powered by African botanicals and driven by results, Mona empowers self-expression and confidence in every jar and bottle.
Enoch Jesutoyin
Founder & CEO
Enoch Jesutoyin is the visionary founder and CEO of Obaking Global — a rapidly growing lifestyle eCommerce group headquartered in Nigeria and operating across multiple African markets, with imminent expansion into the United States.
With a passion for brand-building, operational excellence, and customer-centered innovation, Enoch leads Obaking with clarity, ambition, and relentless execution.
Taiwo Sallaudeen
Manager
Ogba Favour
Sales Closer
Kaosara Eniola
Sales Closer
Ryan Offor
Logistics manager
Nafisat Ademola
Inventory Manager
Abbey Joel
Media Buyer
Nifemi Akintunde
Media Buyer
unique customers served worldwide
LOOKING AHEAD
Obaking Global is building a future where convenience meets quality, and where lifestyle brands speak to a new kind of global citizen — connected, expressive, and confident.
Whether it’s through the elegance of a watch or the simplicity of beauty, we’re empowering people to live boldly, look great, and feel in control of their choices.
CONTACT US
Have questions, partnership ideas, or want to collaborate with us? We’d love to hear from you.
Send Us Mail
contact@obakingglobal.com